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This template is a part of Product Growth Experiments series. Check the other page to find other product management materials!

Experiment overview

Name of Test: Sample Experiment Name Responsible PM: @Someone Responsible Stakeholder: @Someone Task link: Link to Trello/JIRA/Asana card Report & analysis: Link to GA/Amplitude/PowerBI/MixPanel/etc.

Hypothesis

We know that (quantitative and qualitative data that backs up why we want to do the experiment. The data should be objective and refer to the business/research perspective).

We believe that (lever/solution/change) for (audience/segment) will result in (goal).

We'll know by testing (concept) on (area) and observing (KPIs) for (MDEs + minimal sample size).

Concept

<aside> 💡 Put here all information related to the experiment's scope, target segment, implementation and other information that will help you and anyone else understand what will be tested.

</aside>

Changelog

• newControl variant
• V1 variant:
  • #1 change
  • #2 change
  • ...
• V2 variant:
  • The same as in V1, with additional:
  • Another change
  • ...